Rose Gray

Rose Gray knows that one perfect night at the club can make you feel reborn. Louder, Please, the long-awaited debut album from the London-based singer, songwriter, and DJ, bottles up the feeling of that one perfect night – the new faces and the new loves, the invigorating new sounds, and the tears that look like glitter under dancefloor lights.

Comprised of euphoric electronic pop and spine-tingling maximalist club music, Louder, Please announces Gray as a masterful chronicler of life’s ecstatic highs and soul-crushing lows, finding heartfelt experimental pop in the areas between. Inspired by icons she loves like Robyn, Kylie Minogue, and Madonna circa Ray of Light, Gray’s storytelling and lyricism locate everyday truth in big-room anthems.

From its opening notes to its titular demand, Louder, Please is literally a statement of intent. Largely written alongside legendary pop songwriter Justin Tranter (Lady Gaga, Chappell Roan, Selena Gomez), who recently signed Gray to their publishing house Facet, the record features collaborations with Sega Bodega, Pat Alvarez, Sur Back, Uffie, and Alex Metric, among others.

Born in Walthamstow, East London – on New Year’s Eve, an auspicious date for a future club doyenne – Rose Gray has been a musician her whole life: she’s always sung, whether at home listening to pop songs on the radio or in school choirs. From there, it was clear that music was her true love: she pursued classical vocal training and briefly attended a renowned performing arts high school. Within three weeks of college, she begun working with a record label and dropped out to better pursue her dreams of being a pop star. As it is for so many people, Gray’s first experience working in the pop industry was a harsh wake-up call. Soon enough, Gray was 19, with no higher education and no direction. So she did what any self-respecting, directionless young adult does: she found the club. You can hear those years, spent living for nights out and forging a new sense of self under club lights, deep within Louder, Please; this is Gray’s ode to the transformative, life-changing nature of a good party.

After releasing a few songs that she felt didn’t capture her true spirit – and desire to release music that could make you dance and cry, maybe at the same time – she began to retool her sound, using pandemic lockdowns to tap into the rave and dance culture that had shaped her. 2020 singles “Same Cloud” and “Save Your Tears” announced a kind of rebirth of the Rose Gray project, capturing the wit and carefree spirit that she so wanted to convey in her music. The songs connected immediately, with Clara Amfo naming “Save Your Tears” her BBC Radio 1 Tune of the Week and NME naming Gray an artist to watch.

While working on her own music, Rose Gray built a career as an in-demand songwriter and collaborator, honing her skills in the pop industry. Gray is also a close collaborator of rising pop superstar Shygirl, supporting her at Printworks last year and returning to Fabric, where she once took coats, to support her hyped Club Shy night. In what might be the single most coveted pop co-sign, Gray has also been collaborating with the Spice Girls’ Mel C on new music and performed at her 50th birthday party at London’s Koko.