horsegiirL

A mysterious luminary within Berlin’s pulsating club scene, horsegiirL stands as a revered DJ and producer, her identity veiled by the mystique of her horse mask. Behind this veil, a series of viral hits such as ‘My Barn My Rules,’ and ‘My Little White Pony’ come to life, seamlessly blending the contours of future-pop with the rhythm of techno club traditions. Unveiling her sonic manifesto through the debut EP ‘Farm Fantasies’ in 2022 and her track ‘starsiigns’, horsegiirL is redefining the musical landscapes. She represents a new wave of electronic artists that prioritise the fun and kitschy, that counters the more serious approach that often permeates the electronic music scene. Her 2024 release of ‘Obsessed’ also exhibits her ability to be across both the electronic club and pop worlds. Boasting a staggering 20 million global streams, and over 41,000 sales in the UK alone, horsegiirL has solidified her presence as a force to be reckoned with. Her music has resonated strongly in key streaming markets, including the UK, US, Germany, Australia, and the Netherlands.

Her upcoming EP promises to show how her music and creative world will continue to evolve alongside her dedicated fanbase, the farmies. She continues to showcase her ability to exist in both the electronic / DJ music scene, as well as the realm of pop. Her focus on a curated creative world, entirely driven by her own artistic choices, will be seen across this entire campaign, as well as with her ‘Hayfever’ live shows. The Hayfever world will allow her fans a truly unique experience, one that comes from inviting everyone into a safe space, to make all feel welcome and like her world is also theirs. This new era of hayfever will have more bespoke production, building an entire world around horsegiirL’s creative concepts for her “farmies” to experience, with specialised merch and moments to fit alongside.